The Effects Of Oceans On The Climate System - 1340 Words

Oceans are huge components of the climate system. The big cause for most climate change on Earth is the atmosphere and the oceans are an essential factor. Even though they do not respond to the climate changes they do have a role in the climate system. Earth is a big planet with at least 71 percent covered with water and 96.5 percent is located in the Earth’s oceans. There is an extreme interaction between the atmosphere, ocean and ice. In the past, ocean circulation has strongly impacted the climate sway of ice ages and oscillations of the circulations could have been the subsequent cause of some climate variations. Oceans absorb most of the sun’s radiation compared to the atmosphere and land surface. Movement of the heat through local and global ocean currents affect the regulation of weather and temperature conditions. Understanding the essentials of the ocean s circulation has advanced during the past decades and scientist are able to model and find new data on past climates. Oceans move an extensive amount of heat across the planet in the same amount as the atmosphere. The difference is the oceans are confined by land masses so its heat is channeled into specific regions. Ocean currents are located at the surface and 300 meters deep below the water. Currents are powered by wind, tides, the Earth s circulations, the sun (solar energy) and water density. These characteristics affect the shape, size, directions and speed of ocean currents. Surface currents areShow MoreRelatedFunctions Of The Earths Climate System945 Words   |  4 Pages · The Earth’s Climate System  · Climate Function  · â€Å"Climate is what you expect, and weather is what you get.† (World Ocean Review)  · Weather is short term, climate is long term (next year, 10 years away)  · Earth’s climate is a result of interactions of many components within the system.  · Sun and ocean interactions, ocean and atmosphere.  · Troposphere-  · Lowest level of the atmosphere, we live in the troposphere. Primarily composed of nitrogen and oxygen as well as water vapor.  · Majority of weatherRead MoreClimate Change And Ocean Acidification Essay1692 Words   |  7 Pages Two major human-influenced activities impacting the health of our planet are Climate Change and Ocean Acidification- both phenomena degrading the health of living organisms and the global economy. And many see these issues through an unweighted lens- not recognizing just how big this issue is. Climate Change and Ocean Acidification are real issues that affect everyone on this planet, no matter your ethnicity, gender, or religion. These are issues that cannot be solved without a global effort andRead MoreDiscuss Issues Affecting Ocean Health And Possible Solutions..1648 Words   |  7 PagesDiscuss issues affecting ocean health and possible solutions. When two thirds of the Earth s surface is covered by ocean it is little wonder it is known as the blue planet. When the vitality of the ocean as a precious resource for human livelihood is examined, the importance for ocean preservation becomes apparent. While issues affecting ocean health are routed in the actions of humans, which cause compounding harm to people as a result, it is also people that hold the solutions which can improveRead MoreIncreasing Levels Of Carbon Dioxide1491 Words   |  6 Pagesreefs and other marine biota. The high levels of CO2 lead to a decline of ocean pH among other issues such as dramatic changes in oceanic make-up and chemistry. Statistics and data collected has shown that ocean acidification will not only increase but accelerate over the next century. The ocean takes in about 1/3 of anthropogenic carbon added to the atmosphere. Anthropogenic carbon refers to the excess CO2 added to the ocean and atmosphere from human fossil fuel combustion, agricult ure, and deforestationRead MoreThe Threat Of Global Warming1487 Words   |  6 Pagesposed by global climate change to human being has long been acknowledged by public. In the face of global warming, a series of resulting problems inflict a serious threat on the nature environment, which is the material base of the human being depending on. Therefore, climate change is no longer just a discipline problem but also has gradually become a major social problem, which has draw a common concern for us humans. During this, the resulting problems coming with the climate change has been transformingRead MoreThe Effects Of Climate Change On Human And Natural Systems Essay1487 Words   |  6 Pagesin our climate due to anthropogenic forces has caused the Earth’s average temperature to rise to an unparalleled level in human history. The amount of carbon dioxide in the atmosphere, as well as the cyclical processes of the Earth and Sun, affect the warming of our oceans and atmosphere. Al though processes other than anthropogenic practices modify the climate, our influence on the climate since the Industrial Revolution has been unmatched. According to the Intergovernmental Panel on Climate ChangeRead MoreThe Effects Of Ocean And How It Moderates Climate868 Words   |  4 PagesTHE EFFECTS OF OCEAN AND HOW IT MODERATES CLIMATE The ocean has existed for around 4.6 billion years after the Earth was created. It plays an essential part in order to maintain life on Earth by maintaining the habitable climate. Due to the ocean, the Earth is able to sustain moderate weather and temperature, in contrast to the moon, which has extreme temperatures. The ocean and atmosphere are tightly linked, so when one fluctuates, the other will too. For example, weather in the atmosphere canRead MoreSummary : Finding On Ipcc Summary757 Words   |  4 Pagesits effects in the atmosphere and ocean, these findings are based on the author teams’ scientific evaluations, and statements of fact without using uncertainty qualifiers. According to the IPCC Summary for Policymakers, warming of the climate system is happening without a doubt, many of the observed changes have never happened before over decades to millennia and these changes were specially noted since the 1950’s. The consequences of these changes are reflected on the atmosphere and ocean whichRead MoreClimate Change And Its Effects1533 Words   |  7 PagesClimate change is a concerning problem that is happening to our planet right now, due to human activity. We are damaging our planet through the burning of fossil fuels which are causing greenhouse gases. We use these fossil fuels every day in cars, planes and many other activities and the effects of this is the warming of the Earth’s surface and oceans – the surface temperature has increased 0.8 °C over the last hundred years. [1] Oceans range over 70% of Earth’s surface and have many important rolesRead MoreGlobal Warming is Changing the Artics Essay1265 Words   |à ‚  6 Pagesabout global warming and its effects on the planet. What is global warming? Global warming can be defined as â€Å"an increase in the earths atmospheric and oceanic temperatures widely predicted to occur due to an increase in the greenhouse effect resulting especially from pollution† (â€Å"Global Warming†). This greenhouse effect causes several problems. These problems include worldwide climates change, which will eventually lead to environmental chaos. These greenhouse effects are especially felt in the Arctic

the impact of ACA in North Carolina - 1251 Words

The Impact of Affordable Care Act on North Carolina’s Uninsured Population The Affordable Care Act (ACA) which was passed by Congress was implemented to improve the quality of health care and reduce the cost of health insurance in the United State. America spends more on health care than any other industrialized nation in the world. In North Carolina, the governor signed a bill to block the state from extending the ACA which will allow Medicaid to cover group of individuals that are uninsured. North Carolina rank 33rd of the 50 states in population measures in 2012 and rank 38th in health outcome (Siberman, 2013). In 2010-2011 approximately 1.7 million people were uninsured and had barriers to access health care in North Carolina as†¦show more content†¦This is going to lead back to some providers and higher income individuals will pay more taxes to cover the uninsured. Expanded Medicaid coverage also led to decreased rates of delayed care and decreased mortality rates especially among residents of poorer counties (Baron, 2013). North Carolina does not have enough health practitioners to meet the demand of newly enroll population. Workforce shortage limits access to care as well as prevention, and treatment option especially in the rural areas (Siberman, 2013). There should be professional training programs for primary care providers, nurse practitioners, nurses, physician assistants and health care to accommodate the demand or people are going to end up in the emergency room. If the Medicaid expansion has been implemented, ACA has funds that would have been distributed to all the Universities for the Training Programs. According to Sebelius, (2013) article, Affordable Care Act Incudes steps to improve the quality of health care and lower cost for you and the nation as a whole. This means avoiding costly mistakes and readmissions, keeping patients’ healthy, rewarding quality instead quantity, and creating the health information technology infrastructure that enables new payment of models to work. North Carolina foundation for Advance Health Programs is a model to create and maintain a centralized tracking system to monitor and disseminate new model of payments and delivery of reimbursements. ThisShow MoreRelatedThe Impact Of The Affordable Care Act On North Carolina s Uninsured Population1475 Words   |  6 PagesThe Impact of the Affordable Care Act on North Carolina’s Uninsured Population The Affordable Care Act (ACA) 2010 is one of the most radical healthcare moves in legislation of United States after Medicare and Medicaid. The main goals of ACA were to decrease the number of unin sured and provide cost-effective high-quality care to all in US. According to Kaiser Family Foundation, the potential plan of ACA was to expand coverage to 47 million nonelderly uninsured in the nation, which included 1.6 millionRead MorePopulation Impact of the Affordable Care Act1534 Words   |  7 Pagesï » ¿ Population Impact of the Affordable Care Act on North Carolina’s Uninsured In 2010 the American government passed new health care legislation, called the Patient Protection and Affordable Care Act (ACA), in order to reform the United States health care system. This health care reform opens the door for some Americans who have never been eligible for affordable health care insurance to obtain it beginning in 2014 (Sparer, 2011). All the states will enact this legislation butRead MoreThe 2010 Affordable Care Act1499 Words   |  6 PagesThe 2010 Affordable Care Act (ACA) is the most current governmental effort to bring a national health care plan to the United States (U.S.). Policy makers in the U.S. are hopeful the ACA will be able to extend health care coverage to 47 million nonelderly uninsured citizens (Kaiser Family Foundation, 2014). The ACA broadens the Medicaid eligibility for low income individuals at or below the 138% Federal Poverty Line (FPL) and adds tax credits to assist people to purchase insurance in the HealthRead MoreImpact of the Afford able Care Act on North Carolina uninsured1056 Words   |  5 Pagesï » ¿ Impact of the Affordable Care Act on North Carolinas Uninsured Amanda Thomas Walden University Policy and Advocacy for Improving Population Health, NURS 6050N-21 Dr. Allison Davis October 01, 2014 Impact of the Affordable Care Act on North Carolinas Uninsured Health insurance is one of the most important benefits a citizen can have in America. Some Americans who work acquire health insurance through their employers. But then, there are Americas who do not work and thereforeRead MoreImpact of Affordable Care Act on North Carolina Uninsured Population1204 Words   |  5 Pagesï » ¿ Impact of Affordable Care Act on North Carolina Uninsured Population Rita Santos Walden University NURS-6050N-1,Policy Advocacy for Population Health January 3, 2014 Impact of ACA on North Carolina Uninsured Population The Affordable Care Act (ACA) is in vigor since January 1, 2014, and hospitals and health care providers are not sure about how many people will knock at their door for health care. So far, according to Camp (2014) â€Å"More than two million people across the country haveRead MoreThe Impact Of The Affordable Care Act1712 Words   |  7 PagesImpact of the Affordable Care Act The Patient Protection and Affordable Care Act (ACA) is the 2010 health reform act that could extend insurance coverage to as many as 32 million Americans, which also included policies that affect the quality of coverage insurers must offer (Knickman Kovner, 2015). In addition to this, the ACA created a range of programs focused on furthering change in how medical care is organized and delivered, with a goal of reducing costs and improving quality and outcomesRead MoreAffordable Care Act Of 2010 ( Aca )807 Words   |  4 PagesAffordable Care Act The Affordable Care Act of 2010 (ACA) was designed to make medical insurance coverage affordable for all American citizens. Provisions were established to make certain uninsured individuals and no or low-income households can qualify for Medicaid or coverage through one of the health insurance marketplace exchange. North Carolina is viewed as an example of the impact the ACA would have on the nation. North Carolina is one of the states that chose not to expand Medicaid (HolmesRead MoreThe Impact Of The Affordable Care Act1712 Words   |  7 PagesImpact of the Affordable Care Act The Patient Protection and Affordable Care Act (ACA) is the 2010 health reform act that could extend insurance coverage to as many as 32 million Americans, which also included policies that affect the quality of coverage insurers must offer (Knickman Kovner, 2015). In addition to this, the ACA created a range of programs focused on furthering change in how medical care is organized and delivered, with a goal of reducing costs and improving quality and outcomesRead MoreThe Impact Of The Affordable Care Act On North Carolinas Uninsured Population1400 Words   |  6 PagesThe Impact of the Affordable Care Act on North Carolina s Uninsured Population Introduction Prior to the implementation of the Affordable Care Act (ACA), North Carolina’s (NC) uninsured population in 2009 was estimated at 1.7 million people under the age of 65. This equates to 20.4% of the population (Milstead, 2013). The purpose of this paper is to determine if the ACA changes implemented during the last five years is assisting the residents of NC to find and secure affordable health care insuranceRead MoreImpact of Affordable care act in North carolina1779 Words   |  8 Pagesï » ¿ The Impact of the Affordable Care Act on North Carolina’s Uninsured Population Chitra Sarada Walden University NURS-6050N, Section 14, Policy and Advocacy for Improving Population Health October 10, 2014 The Impact of the Affordable Care Act on North Carolina’s Uninsured Population The Affordable Care Act (ACA) 2010 is one of the most radical healthcare moves in legislation of United States after Medicare and Medicaid. The main goals of ACA were to decrease the number

Audience Analysis and Segmentation †Free Samples to Students

Question: Discuss about the Audience Analysis and Segmentation. Answer: Introduction: Samsung Electronics Ltd is one of the leading Korean based company which is primarily involved in manufacturing and distribution of wide range of electronic products. Samsung Electronics Ltd was established in the year 1969 (Lee and Lee, n.d.). Samsung Electronics Company manages and operates its widespread global business through three different verticals. The primary segment is the Consumer Electronics (CE) Segment that is mainly involved in the manufacturing of high end technological devices such as printers, monitors, colour televisions (LCD and LEDs), refrigerators, washing machines, and air conditioners etc. The second most important segment is named as IM (Information Technology and Mobile Communications), which is mainly responsible for manufacturing of network systems, computers, digital cameras and handhold phones (HHPs) etc. Lastly, the third segment of operation is (DS) Device Solutions segment and is into the manufacturing of various display and semiconductor parts suc h as, flashes, DRAMs (Dynamic Random Access Memory), and TFT LCDs etc. Samsung Electronics Limited has its business presence active in domestic as well as in overseas markets (Reuters, 2017). With more than 70 years of active global business management, Samsung Electronics Ltd expanded its business verticals to petrochemicals, plant construction, hotels, medicine, and finance etc (Samsung, 2017). Just like the innovation in their products, Samsung Electronics Ltd has been using innovative marketing strategies in diverse types of promotion. In order to attract potential customers, Samsung Electronics is using advertising as the major promotional strategy. Apart from advertising, Samsung Electronics makes use of other approaches as their promotional strategies and makes customers to buy their products. These promotional tactics include sponsoring events, discounts on product range, public relations, personal selling, direct marketing and engaging in national and global festivals etc (White, 2015). Considering a survey conducted in the year 2013, it can be seen in Figure - 1 that Samsung Electronics Ltd is the leading company to invest highest budget for marketing activities in comparison with competitors. Also, Samsung makes use of push marketing strategy management using spot placements and celebrity endorsements on important events such as entertainment shows and sports (Yeun g, 2016). Target Audience Segment Analysis As a part of Integrated Marketing Communication (IMC) Plan, target audience segment analysis is carried out to understand the potential customers to buy Samsung products in large scale. Demographic segmentation analysis is one of the effective and most efficient ways to target audience. Considering the previous customers and sales of Samsung Electronics Ltd, it is quite clear that the users of Samsung Electronics products are mostly from urban localities and are in age group of 20 to 50 years. Smart phones and televisions (LEDs) are among the highest selling Samsung products around the globe (Teresita and Ramos, 2017). Target audience or customers are both males and females and are from middle class and higher class category. Considering the occupation of target audience, they come in category of school / college students, working professionals etc. Another segment analysis to identify target audience is the buying frequency of customers. Customers in age group of 25 to 35 often change their electronic products and buy the latest ones. Marketing strategy of Samsung Electronics Ltd must focus on this segment of customers to attract them to buy products (Smallbusiness.chron.com, 2017). Communication (advertising) Objectives As an IMC Manager for Samsung Electronics Ltd, it is very important to develop effective communication (advertising) objectives as a part of IMC Plan. In this section, three most important communication objectives have been developed and presented for Samsung Electronics Ltd. Developing brand awareness Though Samsung Electronics Ltd has good social media presence in various sites such as Facebook, Twitter, and Instagram etc, the strategy to develop brand awareness is by creating online forums in the social media sites and asking users about their favourite Samsung products and related questionnaire. It is very important to ensure that the online forums/ survey / questionnaire are engaging and entertaining for customers. Users providing the best answers or feedback in these forums can be provided with discount vouchers on their next purchase in Samsung Electronics. This strategy works the best as customers are more attracted to such discounts and sale offers (Smallbusiness.chron.com, 2017). Not only modern tools, Samsung must also use the traditional communication tool to create brand awareness. Samsung Electronics Ltd must choose newspapers as their medium to develop brand awareness by printing attractive and eye catchy ads in them. Samsung Electronics m ust ensure to display their premium products in all stores, malls, and also participate in events and sponsor them (Romaniuk et al., 2004). Developing product image Developing product image in market and among the existing and potential customers is one of the challenging tasks in marketing communication as there is tough competition in market and competitor products can easily takeover the sales of company. To develop effective product image among target audience, it is important to understand the product positioning in market. having researched on the mindset of customers (existing and potential), it has been noticed that customers tend to develop their opinions towards products they come across in day to day life (MaRS, 2013). Thus, Samsung Electronics Ltd must ensure bridge the gap between positioning and communication by taking effective steps in developing product image. This bridge gap can be reduced or eliminated by explaining the customers few key points about the product, the benefits from product, the effect of product and the motivation towards the product. Apart from these factors, Samsung Electronics will also focus to explain the product packaging, product contents and features, pricing of the product, media recommendations, references and product performance etc. These factors will definitely help the company to develop an effective brand image (MaRS, 2013). Influencing the purchase intentions There is no doubt that Social media plays an important role in increasing companys purchases by influencing the customers purchase decisions and intentions in an effective manner. Samsung Electronics must take advantage of the social media extensively to influence the purchase intentions of their customers. Customers already using the products must be allowed to post and share their experience of using Samsung product in online forums and social media sites (Lim et al., 2016). This generates a great value for Samsung as well as for the potential customers. Also, it has been found that customers are more encouraged by companies to rate and review their product range online. This type of word of mouth generated via social media, help customers to make purchase decisions and influence them to buy the products (C S, 2015). Thus, customer reviews must be provided utmost priority in online forums, social media sites and e commerce sites as well as in C ompanys official website. Creative advertising strategy and justification for advertising objectives Developing creative advertising is one of the most difficult tasks in marketing and advertising domain. Product quality and performance, brand image and overall brand reviews etc are some of the factors that affect the overall effectiveness of the advertising process. As already mentioned in the previous section of report that online product reviews posted by customers, and social media presence of company etc are a major part of advertising and promotional activities. Thus, considering these elements of advertising for Samsung Electronics, the strategy is to show the presence of Samsung Company and its high end products in one of the online media channel. Web series are in big trend now and many online sites such as YouTube, Amazon Prime and Netflix etc broadcast web series. The creative advertising strategy is to use Samsungs electronic products in these web series such as smart phones, televisions, and other appliances. Viewers will have a huge impact of the Samsung products as the unique features of the products will be presented in web series in the form of humour or any social message. Also, Samsung Electronics Ltd can sponsor the web series which will also be highly effective for the companys creative advertising strategy. Having formulated the creative advertising strategy, it is equally important to consider the advertising objectives and understand if there are any ethical issues arising as a part of the Integrated Marketing Communication (IMC) Plan. The first advertising objective is brand awareness, and through creative advertising strategy, Samsung will promote and advertise their products in web series and do not intend to focus or hurt sentiments of any tribe or group. The creative advertising will mostly cover humour and great social message and thus, there will not be any ethical issue in this regard. Similarly, the creative advertising strategy aims to develop good product image in each of their web series episode and do not intend to use the opportunity for negative publicity. Purchase intentions among customers will be influenced through the creative advertising and thus, considering both the advertising objectives and creative advertising strategy, it will be ensured that there are no eth ical issues arising from the advertising plan. Media Plan Considering the previous parts of Integrated Marketing Communication (IMC) Plan developed for Samsung Electronics Ltd, it is quite clear that digital media or internet has been given utmost priority in addition to the traditional forms of advertising. The media plan under IMC will make use of most effective and recently trending media vehicles to ensure high level of advertising for the existing and potential customers for Samsung Electronics Ltd. The media vehicles that will be used in media plan are as follows: New Media: In the recent times, technological advances are also seen in new media and have increased significantly which are available for various advertisers to effectively communicate with their respective customers as well as prospects. The IMC Plan for Samsung Electronics Ltd considers new media as a form of higher level of interactions between the customer and advertiser. The new media for Samsungs IMC Media Plan will include SMS and internet (Drypen, 2008). The main purpose for choosing new media for Samsung Electronics Ltd is because the advertisers can easily target the tightly clustered potential customers or audiences with well defined and structured messages. Also, blogs, Twitter and online news channels will be used under new media for media plan development (Sudhakar, 2011). Internet Advertising: Internet advertising will be carried out in forms of ads in web series, sponsoring web series, displaying ads in online blogs, social media sites such as Facebook, Twitter etc. Advertising the web series in creative manner to attract audiences to the web series and connect them to the Samsung products (Drypen, 2008). Also, online forums will be developed and customers will be encouraged to participate in the forums and share their experience and reviews of Samsung products that they use in day to day life. Evaluation Strategy to measure effectiveness of IMC plan Evaluating internet based Integrated Marketing Communication (IMC) Plan can be a difficult task. The strategy here is to develop pilot projects as a part of IMC and Media Plan for Samsung Electronics Ltd and implement these advertising and media projects for a smaller group of people or audiences. Evaluating the effectiveness of these pilot projects becomes very easy and thus, considering the response, the IMC plan can be implemented for a larger audience group. Also, as the media presence of Samsung Electronics Ltd will be showcased in various media vehicles, a third party company will be hired to evaluate the effectiveness of each of the media vehicles and understand audience involvement, their preferences and perspective towards the creative advertising strategy developed by Samsung Electronics (E. Belch and A. Belch, n.d.). Also, in addition to these methods, an online survey or questionnaire can be developed to understand audience perspectives and reviews on the advertising strategy of Samsung Electronics Ltd and the conversations can be easily tracked (such as website traffic, twitter comments and followers etc) and also certain effective actionable metrics can be collected such as email subscribers, event registrations, and email engagement rate etc (McPhillips, 2014). References C S, H. (2015). Influence of social media ads on consumers purchase intention. International Journal of Current Engineering and Scientific Research (IJCESR), 2(10), p.110. Drypen (2008). Media Vehicles and Their Types. [online] drypen.in. Available at: https://www.drypen.in/media-resource/media-vehicles-and-their-types.html [Accessed 24 Aug. 2017]. Belch, G. and A. Belch, M. (n.d.). Evaluating The Effectiveness of Elements of Integrated Marketing Communications: A Review of Research. San Diego: San Diego State University. Lee, B. and Lee, S. (n.d.). Case Study of Samsungs Mobile Phone Business. KDI School of Public Policy and Management. Lim, Y., Osman, A., Salahuddin, S., Romle, A. and Abdullah, S. (2016). Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention. Procedia Economics and Finance, 35, pp.401-410. MaRS. (2013). Positioning to create an image of your product for your target customer | Entrepreneurs Toolkit. [online] Available at: https://www.marsdd.com/mars-library/positioning-creating-an-image-of-your-product-in-your-target-customers-mind/ [Accessed 23 Aug. 2017]. McPhillips, C. (2014). A Simple Plan for Measuring the Marketing Effectiveness of Content. [Blog] Content Marketing Institute. Available at: https://contentmarketinginstitute.com/2014/07/simple-plan-measuring-marketing-effectiveness-of-content/ [Accessed 24 Aug. 2017]. Reuters. (2017). Samsung Electronics Co Ltd. [online] Available at: https://in.reuters.com/finance/stocks/companyProfile?symbol=005930.KS [Accessed 23 Aug. 2017]. Romaniuk, J., Sharp, B., Paech, S. and Driesener, C. (2004). Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation. Australasian Marketing Journal (AMJ), 12(3), pp.70-80. Samsung. (2017). SAMSUNG. [online] Available at: https://www.samsung.com/us/aboutsamsung/ [Accessed 23 Aug. 2017]. Smallbusiness.chron.com. (2017). How to Increase Brand Awareness for a Product. [online] Available at: https://smallbusiness.chron.com/increase-brand-awareness-product-41158.html [Accessed 23 Aug. 2017]. Smallbusiness.chron.com. (2017). Target Customer Segmentation Analysis. [online] Available at: https://smallbusiness.chron.com/target-customer-segmentation-analysis-77625.html [Accessed 23 Aug. 2017]. Sudhakar, G. (2011). Digital media vehicles. [online] Slideshare.net. Available at: https://www.slideshare.net/gpsudhakaar/digital-media-vehicles [Accessed 24 Aug. 2017]. Teresita M. Ramos, B. (2017). Audience Analysis Audience Segmentation. [ebook] Available at: https://www2.wpro.who.int/internet/files/eha/dir/Risk%20Communication%20Presentations/Module%202%20Audience%20Analysis.pdf [Accessed 23 Aug. 2017]. White, W. (2015). Samsung Marketing Strategy: The Master Brand Inevitable Steps. [online] Inevitable Steps. Available at: https://inevitablesteps.com/marketing/samsung-marketing-strategy/ [Accessed 23 Aug. 2017]. Yeung, N. (2016). The marketing strategy for Samsung Galaxy. [online] Version Daily. Available at: https://www.versiondaily.com/marketing-strategy-samsung-galaxy/ [Accessed 23 Aug. 2017].

The economic growth of China and India

Introduction All economic measures and structures of statistical comparison show that China’s economy has grown faster and is higher than that of India’s.Advertising We will write a custom essay sample on The economic growth of China and India specifically for you for only $16.05 $11/page Learn More In the recent past, China’s economy has grown mainly because of expedient implementation of policies by the Chinese government. Then again, the fractured system of the Indian government has been the main reason why the Indian government has been unable to implement its policies at a faster rate. This has therefore, led to the slow growth of the economy. However, the leadership of China is very effective in spearheading all sectors within its economy. This has speeded up the growth of China. Since the adoption of market-oriented economies, these two countries have ushered strategies of development that are largely similar. China has adopte d measures with an objective of coming up with policies aimed at reforming the closed economy. For a long time, India has also been undertaking policies, which objective was to improve its economic performance. Macro-economic analysis of the two economies shows that they continued implementing of policies in order to stimulate their growth1. Per capita income Macroeconomic analyses of China and India show that the per capita income of the two countries was almost the same in the early 1900s. India was even ahead of the Chinese economy in terms of the income earnings. However, the pace of growth of the two economies changed tremendously after the World War. Statistics from the World Bank shows that China’s GDP has been growing at a rate of 10% per year while the annual GDP of India has been growing at a rate of 8 % to 9 % per year.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Howev er, China’s growth looks more sustainable with an increase of its fixed investments in overseas markets. This indicates that China’s GDP might even grow further if the economy continued to be open to the world market2. In both countries, the macroeconomic data on investment and savings rates is subjected to digital errors. Although many analysts may argue that China’s economic growth has been overrated, it is evident that huge investment into its physical capital proves that the country has experienced more economic growth than India, its counterpart. Although investment in physical capital alone is not enough to foretell the growth of the economy, it is evident that total productivity of China is higher than that of India. However, the pace of economic growth of India became high with implementation of projects such as the economic stimulus programs. These programs have provided the steady growth in the economy of India predictable because they came with roadma ps and estimates of the effect they had on the economy3. Foreign direct investment Economic projections from the World Bank show that India’s economy has a potential for growth. Unlike China, India has very few investments in other nations from all over the world. China, on the other hand, faces the risk of losing most of its investments. The new infrastructure invested in China and the increase in credit in India show that there is a bigger growth of credit in India than in China. The banking system of India has adopted policies for providing its people with money, which they use in investment and real estate development.Advertising We will write a custom essay sample on The economic growth of China and India specifically for you for only $16.05 $11/page Learn More The lending rates in India have fueled increase in prices of essential commodities and sparked an increase of inflation. This slows the performance of the economy over a period. The f low of net income from direct investment of foreign countries in China is higher than the one that flows into India. China also has a better investment in environment than India. This investment in environment is a creation of the government through implementation of policies. It has an efficient foreign policy characterized by policies of trade between its partners. In fact, China has efficient policies for trading with other countries, which enhances good environment for trade in goods and services. China’s bilateral relations with other countries in Asia show its willingness to trade with countries that have raw materials for its industries. This enhances the growth of industries in China. On the other hand, India has weak relations with other countries in Asia such as South Korea and Pakistan. This acts as an impediment to the growth of India in foreign markets4. After the world wars, there was a great recession in Asian market and these saw many people losing employment in both India and China. Since then, China has adopted efficient methods of fighting against the recession while India has slow policymaking strategies, which have prevented the growth of the economy. China adopted very efficient methods, which have seen the increase in its economic output. However, India did not put its sectors of production at risk but went ahead and implemented policies that have helped stimulate economic growth.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More India’s hefty stimulus package has helped it increase its economic output, and it has helped India enhance the growth of GDP and per capita income. The monetary policies, implemented by India, have helped it invest into areas that were more productive. This has increased the growth of the economy of the country5. Exports and Imports A comparison of the contribution of exports in both countries shows that China’s exports represent 35% of the GDP while those of India represent only 25%. India also has a higher domestic consumption than China, and this shows that India has a slower growth than China. With huge imports from the United States and European countries, India’s economy is prone to slow growth rates. However, China has protected itself from the losses brought about by the huge imports from other countries. This has led to the country investing in other nations. The country has also built huge capital investments in other countries to stimulate the growth of its economy. The fiscal position of China is higher than that of India. In fact, India’s fiscal deficit is 3% while China has 25.5%. The huge fiscal deficit for China is because of its huge expenditures, which are due to the high costs of living and policies. The two lead to an increase in taxes. Nevertheless, the government of India has relaxed, and it has failed to be more productive over time. Secondly, the fiscal policies in India do not address the banking and financial systems, and this has led to slow production. The Indian currency has also declined with time with the rupee having a huge fall over the US dollar6. Poverty trends One of the basic facts is that the poverty trends in both countries have significantly dropped over time. The household expenditure survey in both countries shows that there is a huge change in poverty estimates in India. The price indices, which are a good indicator of poverty levels, also show that they have declined over time. The assumpt ions from the researchers show that there is a decline in the levels of poverty between the two countries. The gap between the rich and the poor individuals in India has also declined over time. This has been stimulated by the economic stimulus projects and by the policies, which have led to a reduction in poverty levels in both countries. However, poverty estimates in China suggest that there has been a huge reduction of poverty7. Due to growth of human capital in China, there has been a reduction in the regional disparities between the two nations. The income disparity in China is slower than that of India. This is due to the projects whose objective is to develop many regions in China. Estimates also show that the income of an Indian worker is lower than that of a Chinese worker. This makes it possible for the Chinese worker to produce more, which in turn leads to increased disposable income. On the other hand, the contribution of an Indian worker into the gross national producti on is lesser than that of a Chinese worker. The reason is that there are many unemployed people in India’s population as compared to China’s population. International market share With regard to globalization and integration of Industries, it is arguably evident that the Chinese economy continues to outpace all other countries in Asia. This is due to its innovations that have led to an increase in the nation’s Merchandise. In fact, Chinese exports represent 5% of exports in the world market whereas India’s exports represent 0.8% of all exports in the world. It is thus evident that the share of China’s exports is phenomenal and that it represents an economy that contributes to labor-intensive trade. Since the 1980s, the Chinese share of the world’s economy has grown widely, and thus China has contributed to huge growth of commodity markets in the world’s economy. The trend of Chinas growth is going to continue with the pace of capturin g the market share if the government in India does not open itself to the international economy8. Although manufacturing is the mainstay of India’s economy, it is evident that the Chinese economy has produced much as compared to its Indian counterpart. However, a comparison into the prices of commodities in the Indian market shows that the Indian prices are lower than Chinese prices. Amazingly, Chinese manufacturing companies usually export their finished products into Indian markets. In addition, the exchange rates are relatively the same and this means that China continues to be far much ahead of India. Moreover, China exports commercial services to India. The country has also enacted policies that aim at reduction of exports to other countries thus making it globally competitive9. Information technology With regard to information technology and software exports, India is a giant. This is because in every fiscal year, India jets 15-20 billion US dollars into its economy. Th e Chinese information technology and software exports lag behind because they are as good in English as their Indian counterparts. China also lacks experts in management and has a curriculum that does not give a room for the development of the Chinese language, thus making the country lag behind other countries, like India. Experts argue that in the future, China will catch up with India in the production of software and Information technology facilities. This is because the government of China has come up with policies that enable the country to invest in the Information technology sector. Trade of commodities India is also far much ahead of China in terms of pharmaceutical export. International bodies such as the United Nations usually rely on vaccines and other medicinal products from private companies in India. Studies show that if India changes into a fast growing economy like other developed countries in the world, it will become a super power. This is because India has econom ic inputs such as abundance of natural resources, large human labor, and dynamic brainpower. These factors are vital for the spearheading of the growth of any economy. In addition, the supply of pharmaceuticals plus the dynamic information technology will act as the catalysts for growth stimulation. They are therefore vital in the development of the Indian economy. It is thus evident that the process of implementation of policies in India needs a change in order to contribute to the growth of the national economy10. China’s trade with developed nations has also increased tremendously with time. This has led to creation of surplus and foreign reserves. It also helps to supplement for the foreign surplus and increase its account balances thus creating a substantial increase in the exchange reserves. This helps reducing the volatility of its imports from other countries and help in supplementing the reduced exports. Estimates show that the foreign reserves of China amount to $92 billion. However, there is also an increase of India’s balance of payments. This is because the foreign reserves of India are also high but they cannot account for the increase in the exports from other countries, thus slowing the growth of the economy. This still makes China to be far much ahead in terms of trade of manufactured goods. Trade of services The trade of services in China is very high. It is due to the high productivity of work, which is literally forming part of China’s exports. In fact, Chinas exports its experts to other countries such as the United States. On the other hand, the services traded are knowledge intensive and require the Chinese people to be more educated than their Indian counterparts. This means that Indian workers are less productive, and thus they do not represent much productivity into the economy of the country. Secondly, India does not trade sophisticated goods and services, and this makes the country lag behind. However, per capit a income in India is high due to the balance of the economy and the high returns of trade in goods. The future of Indian economy can be successful if the economy grows in terms of production of services more than goods. It is evident that the growing economies trade more in services than in goods. India should also improve its barriers to investments, which include the cultural barriers, slow implementation of policies ,and open its closed markets. The government of India should also give its people the freedom to have international trade through implementation of policies. Affordable credit should also be availed to Indian investors if they are to contribute substantially to economic growth in their country. India should also open its narrowed gaps with international countries to increase its level of trade. Conclusion In conclusion, for many years economists and other parties have considered China and India as super powers due to their fast growing economies. The two Asian nations have adopted strategies that favor internal and external markets thus creating a good environment for regional and international trade. Through increase in their direct investments and the opening of their closed markets, these two countries have speeded their economic growth. However, China’s growth in production of goods and services is phenomenal. In addition, China is still ahead of India in terms of increase in foreign reserves, huge direct investment in other countries and even increase in globalization of its industries. The poverty rates in China are also minimal as compared to the rates of poverty in India. Moreover, China is far much ahead of India in terms of the fiscal position and the gross domestic product. Nevertheless, India has a potential for growth due to its increasing market share and per capita income. However, the future looks predictable with China’s economy being more predictable than India’s economy. Bibliography Allen, Richard, and To mmasi Daniel. Managing public expenditure: A reference book for transition countries. Paris: OECD, 2001. Bardhan Pranab. Awakening giants, feet of clay assessing the economic rise of China and India. Princeton, N.J.: Princeton University Press, 2010. Chai, Joseph, and Kartik Roy. Economic reform in China and India: development experience in a comparative perspective. Cheltenham: Elgar, 2006. Ekins, Paul. Trade, globalization and sustainability impact assessment: A critical look at methods and outcomes. London, UK: Earth scan, 2009. Hall, Robert, and Marc Lieberman. Microeconomics: principles and applications. Mason, OH: Southwestern, Cengage Learning, 2010. Harrison, Denis, and Szell Gyorgy. Social innovation, the social economy and world economic development: democracy and labour rights in an era of globalization. Frankfurt Main: Lang, 2009. Jovanovich, Miroslav. International handbook on the economics of integration. Cheltenham: Edward Elgar, 2011. Kaufman, Robert. A concise histo ry of Chinese foreign policy. Lanham: Rowman Littlefield, 2010. Moschandreas, Maria. Business economics. London: Business Press, 2000. Saada, Adel. Elasticity: Theory and Applications, Boston, J. Ross Publishing, 2009. Footnotes 1 Bardhan Pranab. Awakening giants, feet of clay assessing the economic rise of China and India. Princeton, N.J.: Princeton University Press, 2010. 2 Robert Kaufman. A concise history of Chinese foreign policy. Lanham: Rowman Littlefield, 2010. 3 Adel Saada. Elasticity: Theory and Applications, Boston, J. Ross Publishing, 2009. 4Richard Allen and Tommasi Daniel. Managing public expenditure: A reference book for transition countries. Paris: OECD, 2001. 5Denis Harrison and Szell Gyorgy. Social innovation, the social economy and world economic development: democracy and labour rights in an era of globalization. Frankfurt Main: Lang, 2009. 6 Miroslav Jovanovich. International handbook on the economics of integration. Cheltenham: Edward Elgar, 2011. 7 Paul Ekin s. Trade, globalization and sustainability impact assessment: A critical look at methods and outcomes. London, UK: Earth scan, 2009. 8 Moschandreas, Maria. Business economics. London: Business Press, 2000. 9 Robert Hall and Marc Lieberman. Microeconomics: principles and applications. Mason, OH: Southwestern, Cengage Learning, 2010. 10 Joseph Chai and Kartik Roy. Economic reform in China and India: development experience in a comparative perspective. Cheltenham: Elgar, 2006. This essay on The economic growth of China and India was written and submitted by user Allen Huffman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.